Three of a Kind: Repetition as Persuasion

Published: 21st January 2008
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"Rhythm is something you either have or don't have, and when you have it, you have it all over." -Elvis Presley

We feel the rhythmic thump of our mother's heartbeats before we're even born. They say we can even hear music from the womb. Once we're born they use lullabies, rocking chairs and bouncing us up and down to calm and sooth. Rhythm lulls and soothes.

When we use the language pattern of repetition in threes, we easily lullaby our prospects with rhythm.

In addition, the number three has symbolic power in our culture. Think of the Holy Trinity--father, son, holy ghost.

Repetition in three works on a subconscious level in reference to religion. If the people you are trying to persuade are highly religious, this can have a powerful impact on them.

This can be thought of in terms of humanist psychology as well--id, ego, super ego or conscious, subconscious, super conscious mind.

Here is an example of several repetitions in three. See if you can find them. Today, there are a few things that I believe so strongly that I want to emphasize so profoundly, that I believe in with all my heart, that I'm going to do my best to try to take the position of a father who's giving this information to his beloved son in such a way that he can infuse his heart with the spirit of the message such that it's really understood through and through and there is a resulting change, such that today, by the time we've gone through this process together, you will experience this information in a whole new way.

Not only will you be compelled by this, not only will you feel excited about it, not only will you have a sense of understanding that you've never had before, but you'll begin to experience how it will work in your life. Now I want you to understand that for me this is a mission, it's a mission that I live my life for every day. See, my dad taught me something important when I was young, he said, 'Kenrick, if you love what you do for a living, you'll never work a day in your life.'

And he also taught me that if you don't like what you do then every day will be a struggle. I realized early on I had to love what I do and it's my mission to help people understand these principles so that they can have a change of life, they can completely accept into their heart a new way of understanding, a new way of dealing with this subject matter and that's my goal for us today as we talk.

Let's break this down a little. . .first there's the religious symbolism--father, son, Holy Spirit.

The second benefit, and one of the main reasons this works, is that I'm repeating my message over and over. I use this to repeat the things I most want installed.

Third, when we use a smooth cadence and emphasize the important words, this language pattern uses the rhythms that lullaby, putting our prospects in receptive modes making persuasion inevitable.

Kenrick Cleveland teaches techniques to sell to affluent clients using persuasion strategies. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion techniques. Find more free articles at Be sure to sign up for his free report entitled "Yes! Persuasion."

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