Revivifying As a Frame

To revivify is to restore the old, a renewal of life, the act of recalling something that was once in use to an active status.

The following exercise uses revivification as a strategy to persuade your affluent clientele. Read through this a few times, practice it with a partner or friend and then give this a try in your next persuasion situation.

I'll explain revivification to you by utilizing it on you. First, remember a time when you made a really big purchase--maybe a house or car or expensive piece of jewelry and think about how you felt the moment that became yours, the moment you took ownership. How does that feel? Does it feel good?

This was most likely a very memorable moment in your life. By revivifying it, I've just returned you to that feeling, that well worn path which you've already traveled.

When you use this persuasion technique, you'll be accessing a unique feeling to each and every prospect or client without need for scripts, pitches, manipulation, tactics, and simply help them to remember how good that last experience felt and how good this experience with you will feel.

In this frame, we are reviving our prospects' patterns, paths, grooves in an attempt to set the groundwork for persuasion and directing them to remember experiences of when they did exactly the same kind of thing we want them to redo.

Revivification cuts by an enormous percentage, the difficulty of getting your prospects and clients to do what you want them to do. Why teach an old dog a new trick? With this technique, you simply use a trick the dog already knows to get it to do what you want.

This is one of the easiest ways to persuade making our jobs really easy. Moving our prospects and clients in the direction of their fond recollections helps us to get them to repeat that movement, to think the way we want, act the way we want, and move back into that direction with us.

For financial planners, have your clients remember the day they hit a million dollars. Ask questions of them about this experience: What did it feel like? how did you celebrate? What will it be like when you hit ten or twenty million?

In real estate, if you're an agent, you can try revivifying with your prospect, the concept of 'home'. Have your clients picture what 'home' means. This is something that can be maneuvered if you get the sense their picture isn't very positive. Sending our prospects down a negative rabbit hole is NOT the way to persuasion via revivification.

Half our work is done for us when we can persuade our affluent audience to think the way we want them to without having to teach them something new.

It's that simple. By getting our affluent prospects to remember old tracks, we can carry our messages of success further and faster.

Revivification is the art of getting people to remember the track so that when they do so with our message, they're already accessing a worn-in pathway. And the minute they start the pathway, people need to complete the pathway. People don't like to leave things half done. This process helps them feel complete.

Kenrick Cleveland teaches techniques to sell to affluent clients using persuasion strategies. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion techniques. Find more free articles at www.MAXpersuasion.com/blog. Be sure to sign up for his free report entitled "Yes! Persuasion."